Fees per participant : US$400 to cover tuition, training materials, snacks and lunch only.
This course is designed to create synergies between both staff in marketing, public relations
and other front line operations that tend to impact on organisations relationships with both internal and external customers. For a long time public relations staff was treated as peripheral to the organisational success but this is no longer the case. Customer and public relations today occupy top management’s time and are part of the organisation’s critical success factors. This course is skill based and participants are exposed to many case studies and simulations.
WHO SHOULD ATTEND?
This programme is designed for the personnel who regularly come into contact with the
Organisation’s public and internal customers and are in charge of customer care relationship management programmes. These include: PR managers/officers/assistants, protocol officers, press secretaries, information officers, and customer care managers.
HOW PARTICIPANTS WILL BENEFIT
At the end of the course ,participants will be able to:
★ Communication skills across multiple media platforms including writing,social media and
★ Handling and managing customer feedback;
★ Modern approaches in customer care;
★ Technical skills in public -issue analysis,media relations, advertising, publications.
This programme will examine in detail the principles of PR, the corporate personality and public role of communication in PR,and PR programmes. Emphasis will also be placed on customer care approaches, handling complaints and customer relations,effective communication.